Buy good companies. And own them forever. As investment approaches go, it is seductively simple. In a financial world that often looks confused, and in places absurd, buying and holding a portfolio of high-quality companies has evident appeal. Ten years into a bull market, the approach is back in vogue. Owning high-quality equities has worked well over the past 20 years.
However, from today’s starting point – with high valuations, and a cosy consensus around the business fundamentals – these high-quality stocks look unappealing. Are these supposedly ‘safe’ stocks now, counterintuitively, one of the least attractive parts of the market? Duncan MacInnes